Writer - analyst
Anna Luca

As a writer and analyst I can bring clarity and improvements to your organization, and help with both internal and external communications.

I provide professional writing and business analysis to the retail banking industry and the technology companies that support them.

Every financial services company struggles with the challenge of explaining financial products with complex rules and procedures to both staff and clients.  Finding a writer and analyst that understands the nuances of of this market is a challenge.  

The technology companies that support financial services companies have an even bigger struggle as they need to understand the complexities of financial services both to produce their product and to sell to the companies that need their help.

That's where I can help.  My name is Anna Luca, and I have been in the financial services industry for decades - both on the inside, and working with technology companies that support the industry.

Unlike most other writers, I have both depth and breadth of experience across the retail banking industry, and in developing the requirements for the supporting technology. 

I know what it means to sell financial service products to the public - individuals, businesses and organizations. 

I know what it means to manage the back office operations to support the products for those clients. 

I know what it means to develop the technology, processes and procedures to provide excellent customer service, and minimize operational overhead.

And I've received awards that recognize the level of service excellence I always strive to provide.

Learn more about why I am uniquely positioned to help your organization, or contact me with details about your next project.